2023 Label Insanity Competition

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Cellarest Beer Project - Haywood Haylife
Label Designed By  Wade Asa
Image via cellarestbeer.com.

Label Insanity is back for a third year! This exciting competition celebrates your brewery's creative leadership by recognizing you and your beer label art. This competition combines the objective review of judges with a public vote on social media to find the label art that stands out amongst all others.


What are you waiting for? 


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Divine Barrel Brewing - Sleep is the Cousin of Death 

Label Designed by Dave Kaminsky

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Hillman Beer - Ode to Mosaic

Label Designed by Meagan Maurer

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Wye Hill Kitchen & Brewing -  Oldfield

Label Designed by Sadie Tynch


  • Entrants must own the rights to the label artwork.
  • Only federally and NC ABC permitted North Carolina breweries may enter the competition.
  • All label entries must be ABC approved and registered in North Carolina.
  • Online registration at NCBeer.org is required before uploading your label entry files. (The link to upload graphic entry files will be in your registration confirmation email.)
  • All graphic image files must be in one of the following formats: .png, .jpeg, .jpg, or .pdf.
  • Artwork must be for 12oz, 16oz, 22oz, 32oz, or 750ml bottles or cans (i.e., no keg collars or case artwork.)
  • Labels for beers not currently in production but still held in the product portfolio are eligible for entry (for example, a fall seasonal.)  Beers retired from production are not eligible.
  • Entry fees are $15 per design entry. Credit card payment is collected during the online registration process. 
  • A label entry may only be entered into one of the 16 beer style categories (ie. the same label cannot be entered into more than one category.)


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Crank Arm Brewing Company - Whitewall Wheat

Label Designed by Saturday's Gravy

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Southern Pines Brewing Company - Drunken Vigils

Label Designed by Kira Marie Schoenfelder

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Spaceway Brewing Company - Don Dada

Label Designed by Studio Two

(March 6-12)  Early Judging:

  • Entries will be accepted into the 16 listed beer-style categories listed below. 
  • Judges will evaluate all entries and determine a 1st, 2nd, & 3rd place winner in each of the 16 categories.
  • In the Early Judging portion of the competition, entries will be judged and selected based on the following four criteria:
    • Visual Interest - does the design effectively capture interest and engage?
    • Creativity - does the design show innovation & originality?
    • Craftsmanship - is the design technically well executed?
    • Overall Impression - is the overall design composition clear and appealing

The sixteen 1st place winners will progress to the “People’s Choice Bracket Tournament” (see below.)

(March 20 - April 2)  People’s Choice Bracket Tournament:

  • In the People's Choice Bracket Tournament, label graphics will compete in head-to-head, single-elimination rounds on the Guild’s @NCBeer social media platforms.
  • Voting will be conducted using the “poll” function enabled on social media platforms.
  • Winners will be decided by popular vote - the label receiving the most votes via the poll function will be deemed the winner of that round.
  • As a “single-elimination style tournament,” the winner of each round’s match-up will progress to the next round, whereas the loser is eliminated from the tournament. 
  • The winner of the final round match-up will become the tournament champion.


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Each 1st, 2nd, & 3rd place winner in the Early Judging portion of the competition will receive a certificate of recognition.

All winners of the Early Judging portion of the competition will be featured in a state-wide press release.


The Tournament Champion will receive the following:

Stay tuned for more details on this year's prizes!!! 



We want to thank our sponsors for their continued support. We appreciate the generous contributions they have made towards making this event possible. We encourage you to learn more about our sponsors by clicking on their names below, and if you require their services in the future, consider them first!