BrewSmart: Marketing + Sales

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Marketing +
Sales
Get an inside look at easy-to-implement and yet effective marketing and sales principles for craft breweries.
Monday, Sept. 12th
Morgan Ridge Railwalk Brewery         Salisbury, NC
Surprised Users
 

WHAT WE'LL COVER

 
SESSIONS
 
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Brand Power
Aaron Gore, Bevana
Breweries make their first sale, not on the strength of their product but on the strength of their brand. We will discuss branding strategy and philosophy, cultivating it, and leveraging it!
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Everything NOT Face-stagram!
Frank Kecseti, Social Burro Inc.
Are you tired of all the changes to Facebook & Instagram? Branch Out!
In this session, Frank Kecseti, of Social Burro Inc. will be discussing other platforms that aren't in the 'Meta'-verse that can make a big impact for your brewery/taproom. 
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Growing Your Brewery & Maximizing Revenue in a Rapidly Changing Economic Environment
Natalie Waggett, Ohanafy
In this session, we'll discuss revenue, sales, COGS, marketing, and events to ensure your brewery keeps up with the ever-changing market and potential downturns and recessions. Discover how you can drive revenue and profitability by utilizing the right platform and technology.
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Don't Forget to Ask for the Sale! A Discussion Panel
Adam Eckhardt - Crank Arm, Jamie Doom - Southern Pines, Scott McWhorter - Wise Man
 This panel of leading craft beer and sales professionals will examine how the market has changed and provide advice for success. Among the topics we'll cover are:

 

→ What are we currently seeing as effective sales strategies?
→ Engaging customers through new sales methods.
→ How to meet your revenue goals even in this ever-changing market?
→ Conversations sales and marketing should be having.
→ Audience member Q&A's 
 
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BREWERY GUILD MEMBER

Ticket includes: Educational workshops, morning coffee, lunch, and 1 complimentary beer per attendee.

$55

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GOLD - PLATINUM ALLIED

Ticket includes: Educational workshops, morning coffee, lunch, and 1 complimentary beer per attendee.

$0

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SILVER ALLIED

Ticket includes: Educational workshops, morning coffee, lunch, and 1 complimentary beer per attendee.

$100

*** THIS TICKET DOES NOT INCLUDE TRADE SHOW TABLE ***

Ticket includes: Educational workshops, morning coffee, lunch, and 1 complimentary beer per attendee.

-- Gold & Platinum members may register a maximum of ONE person at this complimentary price.--
 

When

Monday, Sept. 12th

4- 6 pm  

Where

New Sarum Brewing 

MEMBER SOCIAL

Let's get together after the seminars! All industry members are welcome to attend the member social. Feel free to join us for an evening of catching up, networking, and beer, regardless of whether you attended any of the sessions during the day.

 

BE SURE TO THANK AND SUPPORT OUR

 
SPONSORS
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Presenting Sponsor
EVERYTHING INSURANCE
SHOULD BE
We are in the business of helping when disaster strikes – helping policyholders recover financially; helping families and businesses restore their lives and livelihoods; helping communities regain a sense of stability. 
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Lunch Sponsor
Harvest Hosts is a membership program that provides access to a network of wineries, farms, breweries, museums and other unique attractions that invite self-contained RVers to visit and stay overnight. 
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Coffee Sponsor
What started as a craft-centric POS system has flourished into serving all kinds of food, drink, music, and hospitality partners. Our customers include breweries, cideries, pizzerias, meaderies, distilleries and more. We've stayed true to our roots by investing time in our customers face-to-face and passionately leading the revolution of service.
 

 

www.ncbeer.org