#NCBeer Label Insanity Competition

Cellarest Beer Project - Haywood Haylife

Label Designed By Wade Asa

Download your bracket and vote daily on Instagram & Facebook!

Label Insanity is back for a third year! This exciting competition celebrates the creative leadership within NC's independent breweries by celebrating the art on their labels.

What are you waiting for?

JOIN THE INSANITY

SUBMIT YOUR BRACKET BY MARCH 19TH | DAILY VOTING BEGINS MARCH 20TH

NOW, IT'S YOUR TURN!

This two-part competition began with a panel of judges narrowing down the field of 186 entries submitted from NC's Independent Breweries. Now it's time for you to vote! The 1st place winner from each of the 16 categories will be entered into the People's Choice Label Insanity Bracket Tournament. Cast your vote in head-to-head, single- elimination bracket rounds on @ncbrewersguild social media.

Winners will be decided by popular vote - the label receiving the most votes via the poll function will be deemed the winner of that round. The winner of each round’s match-up will progress to the next round. The winner of the final round match-up will become the tournament champion! How can YOU win? Just by voting in our daily bracket rounds on Instagram Stories and Facebook Polls, you'll be entered to win some pretty cool #NCBeer prizes

CONGRATULATIONS TO OUR SWEET SIXTEEN 1st PLACE FINALISTS!

See full-sized versions of the Sweet Sixteen artwork

WINNER, WINNER!

Each 1st, 2nd, & 3rd place entry category winner in the Early Judging portion of the competition, will receive a certificate of recognition & be featured in a state-wide press release! Check out the honorable mentions → COMING SOON!

The Sweet Sixteen beer category winners will be featured in a special Hop Culture Digital Publication story about the Label Insanity Competition. The Tournament Champion will receive The 2023 Label Insanity Championship Award, (72) full-color, full-wrap can glasses on behalf of Boelter Branding Solutions, consultation from craft beverage cloud - Ohanafy, additional prizes from Grandstand, and, of course, massive bragging rights!

DOWNLOAD YOUR BRACKET

2023 LABEL INSANITY JUDGES

Aaron MJ Gore, Bevana
Scott Andrews, Viral Vox Marketing
Rachael Hudson, Pilot Brewing
Dave Tollefsen, Beer Guys of the Carolinas
Jen Blair, False Bottomed Girls
Kaitlin Hodge, Logo'd Gear
LaShanda Poteat, GSO Pink Boots Board Member/Little Brother Brewing
Mel Fox, Work For Your Beer
Julie Rhodes, Not Your Hobby Marketing
Michael McRoberts, Growler Grlz Taproom
Jason Roberson, CraftBeerBranding.com
Lisa Peteet, Atlas Branding
Lily Warner, Grandstand/88 Design Group
Kelly Kreel, D’s Bottle Shop Jake Taylor, House of Hops Mcneil Pointe

THANK YOU TO OUR SPONSORS

We want to thank our sponsors for their continued support. We appreciate the generous contributions they have made towards making this event possible. We encourage you to learn more about our sponsors by clicking on their names below, and if you require their services in the future, consider them first!