The annual Hop into Spring campaign encourages people throughout North Carolina and beyond to participate in celebratory activities involving NC craft beer during the month of April.
This year, it's the perfect time for our members to support their Guild by promoting #NCBEER and building on the education of their staff, and using their voices in support of legislation that benefits the industry as a whole.
To highlight the season, this year we’re encouraging our brewery members, retail partners, and NC beer supporters to promote their spring events throughout April.
The idea is to use #HopIntoSpring as a platform for your brewery to promote what's happening in your spaces—and get consumers involved in the celebrations! This can be anything from springtime beer festivals, bar crawls, new product releases, tapping of seasonals, new merchandise, or just enjoying craft beer with friends during these last days of winter.
Beer Guys of the Carolinas is where NC beer fans go for the latest on beer events and releases happening in the state. We are linking their calendar to our Hop Into Spring consumer page this April - this is free marketing!!!
Email your events to Beer Guy, Dave Tollefsen!
Using our toolkit, you can easily spread the word about your events and attract new customers. When posting about your events on social media this April, use the hashtags #HopintoSpring and #NCBEER. Using these hashtags will help you gain visibility and engagement from springtime beer enthusiasts.
Stop into your local Total Wine this April to find Hop Into Spring signage posted on the end caps of NC Total Wine stores - showcasing beer from our member breweries!
Build up your fanbase this spring by hosting a sampling or product demonstration in Total Wine stores. Product demos provide a fantastic way to connect with your existing and new customers in a fun and personal way!
Join us on April 18th for NCCBGs Legislative Day at the legislative building in Raleigh to show our elected officials that we stand together behind issues affecting our industry.
Attend our BrewSmart event on April 24th, which focuses on business management and leadership, to educate yourself and your staff on how best to support your team in achieving company goals.
Promote #NCBeer at Total Wine by signing your brewery up for tastings in your local market. Lastly, don't forget to support the #NCBeer Hop into Spring T-shirt fundraiser by purchasing a shirt featuring all 298-member breweries and sharing the fundraiser with your own customers!
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