Join as an Allied Retail Partner and help us advance the interests of our state's craft brewing industry, and support North Carolina as a leader among the top craft beer states in the nation.
This complimentary program is designed to provide craft beer retailers opportunities to partner with the Guild in exchange for onsite retail promotion of NC Beer initiatives. Examples of retail partners include: grocery stores, restaurants, bottle shops, & home brew supply stores.
Allied Retail Program Benefits:
Business listing on ncbeer.org with company logo & link to your website;
Discounted access to NCCBG events;
Sponsorship opportunities customized to further amplify your brand;
Opportunity to submit a presentation proposal for NCCBG educational events;
NCCBG communications keeping you updated on the latest happenings in NC Beer;
Access to digital “Proud Member” Guild logo to identify you as a proud supporter of NC Beer.
Discounted company benefits programs designed exclusively for Guild members including:
TeleHealth Urgent Care + Wellness
Multi-Employer 401k Plan (MEAP), administered by Lincoln Financial.
Third-party Incident Reporting, administered by Talk to Spot.
Dental, Vision, Life Insurance, & Disability, administered by Insurance People of NC
Partnership Opportunities:
We would like your help in promoting the following NC Beer consumer-facing initiatives.
Pint Day: April
NC Pint Day is an annual celebration of North Carolina craft beer. It's a day for beer lovers to purchase a limited-edition, specially designed pint glass from participating breweries and retail locations across the state. A dollar from each glass purchase goes to the NC Craft Brewers Guild to support independent breweries.
Promotional assets (digital) provided by the NCCBG.
Hop Into Spring: April
Hop Into Spring is a consumer-focused beer month celebrating spring beer releases and events taking place at breweries, restaurants, retailers, and communities across North Carolina. Help bring awareness to the Hop Into Spring promotional platform designed to elevate the beers and events of spring.
Promotional assets (digital) provided by the NCCBG.
NC Brewers Cup Competition: August
The annual NC Brewers Cup Competition is the largest state-wide commercial beer competition in the Southeast. With medals awarded in 36 style-based beer categories, including the "NC Homegrown" category, certified beer judges from across the Southeast traveled to the competition to select the top examples (gold, silver, bronze) of each beer style category.
Promotional assets (digital) provided by the NCCBG.
NC Beer Month: October
NC Beer Month is a consumer-focused promotional month designed to encourage North Carolinians and tourists alike to explore the independent craft breweries of our state and savor a pint of finely crafted local beer. This multifaceted month of consumer-facing initiatives, brings statewide attention to NC’s craft beer industry, and includes: the Governor’s Proclamation, #NCBeer Digital Passport on Untappd, NC Beer Month “Beercation” Sweepstakes, and the NC Public House at the North Carolina State Fair
Promotional assets (digital) provided by the NCCBG.
Promotion of special events on #NCBeer social media (subject to NCCBG approval)
For more information, please contact:
Russ Haddad